– Neighborly Advice –
Feed Strong, Fight Strong
ProTrition campaigns for breast cancer awareness
By John Houston, ProTrition Director of Internal Operations
As I think about fall, harvest, and the season of cooler weather, I can’t help reflecting on blessings that we receive each day. While we can complain about commodity prices, land values, input costs, and the like — all of which would be valid complaints — I choose to be grateful for blessings of health, family, and the God given-ability to earn a living working in agriculture. While reflecting on these things, I consider all those who are dealing with health struggles, but specifically, cancer. My own mother is a breast cancer survivor, and I remember all the struggles she had so many years ago.
I’m pleased to be part of a company that began a campaign in October, Breast Cancer Awareness Month, to promote awareness of the struggles associated with this dreaded disease. ProTrition Feed, manufacturers of the Co-op and Cumberland Mills feed brands, changed the color of all feed labels to pink for the month of October. For every ton of feed with a pink tag sold in October, ProTrition Feed made a donation to the Susan G. Komen Foundation.
The idea is simple but brings great value. The effort supports animal agriculture while promoting a global cause. This campaign — titled Feed Strong, Fight Strong — did remarkably well thanks to the great Co-op and Cumberland Mills feed customers across the territory.
The Feed Strong, Fight Strong campaign was promoted right here in The Cooperator, but also on social media and podcasts. I encourage you to listen to Dani Morrison’s story. Here is the link bit.ly/47KPDbf. You will be blessed and encouraged.
Why the partnership with ProTrition Feed and Susan G. Komen matters:
Let's all remember to count our blessings during this holiday season. ProTrition wishes each and every one a very Merry Christmas and a Happy New Year.
1) It’s a good way to link local and global efforts
Agricultural cooperatives like Co-op are rooted in community. By working with Susan G. Komen, Protrition Feed can leverage its customer base to magnify meaningful awareness for breast cancer awareness nationwide.
2) It increases awareness among those not generally receiving other promotional efforts.
Rural and farming communities may not always be the primary targets of awareness campaigns. A feed campaign could likely touch folks that would not otherwise receive information concerning screening, self-exams, and access to care.
3) It’s marketing with a noble purpose.
While selling feed is the objective of a feed company, ProTrition can put its values in action and demonstrate the core concept that Co-op engages in community. Working for a company that believes in helping its neighbors makes all of us here at ProTrition proud and adds special purpose to our work.
4) It assists the Susan G Komen Foundation reach an expanded audience.
Since 1989, The Komen Foundation has played a pivotal role in reducing mortality from breast cancer by educating about early detection and updated treatment options. The organization also supports patient helplines, financial assistance, and grants for screening and treatment. Learn more here: https://www.komen.org
In addition to all the media advertising,
Co-op and ProTrition employees proudly wore the Feed Strong, Fight Strong T-shirts and hats throughout the month, bringing about unity and a sense of pride among employees who have played a small part in such a big cause.
We pay tribute to all those fighting along with all those who have fought. All of us have a story of personal significance. Co-op and Cumberland Mills feed brands are proud to play a small part in this great endeavor.
Let's all remember to count our blessings during this holiday season. ProTrition wishes each and every one a very Merry Christmas and a Happy New Year.